A Team of Expert Journalists Delivers

A Modern Take on PR

Our 'do what it takes' attitude will:

iFly being interviewed by Channel 9 News Perth

Dave from Howards at the launch of his new look store

Website prototypes for Invisi Shield

When each element works well,

your communication and marketing becomes easy.

We call it PR without the BS.

It's All About You

Profile Media brings a team of expert and quality journalists and digital marketers to your strategic communications without the PR-firm hype and jargon.

We dislike that just as much as you do. We help you reach your target market and connect with them authentically.

You could be ASX listed, or a larger small business looking to step up.

We have great results in the med-tech and bio-tech space.

Our client Brian, Shaun and Glenn Hack from EES Shipping featured in the Australian Financial Review


What You Can Expect

Some examples of our work in the media

Our Three Strategic Communications Pillars

What We Can Do For You

Media and Publicity - Media & PR

Public Relations

Our experienced journalists know how to contact and engage with the media to ensure maximum media exposure for your organisation. We also offer media training and issues management.

Social Media

Social Media

We understand how to get people's attention on social media. We can set up profiles, plan and schedule regular content, and build your following through targeted ad campaigns.

Social Media - Media & PR

Websites & eCommerce

Our team of web experts know how to design and build web sites that educate, inform and convert, whilst also being on-brand and aesthetically pleasing.

Learn more about how being in the media can help you by downloading our report The Keys to Successful Strategic Communications written by media insiders. 

Nice to Meet You

Our Team

We’re different to any other PR firm.  We see ourselves as a PR industry disruptor. Here’s our commitment to you:

We Are Focused On Results

We do whatever it takes

We Don't Watch The Clock

No billable hours here

We Are Part Of Your Team

Not just consultants

We're Strategic Yet Nimble

We adapt quickly

experienced ex journalists - issues management

We Are Purpose-Driven

We create positive impact

Profile Media Founder and Former Journalist - Sue Papadoulis
Profile MediaFounder and Former Journalist - Sue Papadoulis

Founder and Former Journalist

Sue Papadoulis

A number of years ago as a journalist, I did a story that changed the course of my entire career. 

Profile Media was founded by me, Sue Papadoulis after many years of working as a radio and TV journalist, then in corporate communications for government and as a PR executive in the private sector.

My experience as a journalist and News Editor for 10 years in busy newsrooms in Australia and London has given me insider knowledge about how the media works and what a journalist wants.

Why did I leave the profession? The truth is I became disillusioned with the negativity of the news. One story in particular changed everything.  I covered the tragic fatal road accident that claimed the life of a young girl.  After delivering my radio news bulletin, I received a devastating call from the mother of the child. I’ll never forget that moment and the pain I unknowingly inflicted upon this poor woman and her family.  So I left.

When I moved into PR, I felt I didn’t belong there either. The froth and bubbles world of as PR agency just didn’t sit well with me.

I wanted more from life. I wanted to inspire others to step up and play a bigger game. And so I began my own business, employing journalists who are results-driven and have a can-do attitude.  We are emotionally invested and love the ‘thrill of the chase’, just as we did when were journalists looking for the next big story.

And we are doing good for the world.  Our clients have good news stories to tell and we love to share them in our dedicated channel, The Good News Movement.

Andrew Williams

Journalist and Business Efficiency Manager

Andrew has been involved in media and communications for over 10 years, as a sports reporter and executive producer of 6PR’s top rating current affairs program in Perth. Andrew is also skilled in corporate communications, having worked in media outreach for Australia’s financial watchdog, ASIC. An avid trivia enthusiast, Andrew has appeared on both Mastermind and The Chase. Where is all his knowledge from? Well, he did once read 100 books in a year!

Lisa Barnes - Journalist & Media Manager

Lisa Barnes

Journalist and Media Manager

Lisa is the former News Director of 6PR in Perth and spent more than a decade at the station as a journalist, news reader and presenter. Lisa also has experience delivering media skills training to corporations, covering presentation, handling interviews and conveying a clear message. As a Christmas enthusiast Lisa has an outfit for each day of the season and can be seen using her Santa mug in Zoom meetings all throughout the year.

Alyshia Gates

Alyshia Gates

Journalist and Media Manager

Alyshia has 20 years’ experience as a journalist in television, radio, and newspapers. She is a Logie Award nominated journalist who has worked in Sydney for SBS World News, the Nine Network and 7NEWS in Brisbane, ABC as well as WIN Television and regional newspapers. Alyshia lives in gorgeous Noosa in Qld and volunteers at the local surf club in her spare time.

Emma Martin - Journalist & Media Manager

Emma Martin

Journalist and Media Manager

Emma has more than two decades’ experience working as a senior producer in daily news media. She has worked at Channel 7, the Nine Network with A Current Affair, Southern Star Entertainment and Who Magazine. Before working for Profile Media Emma worked as a business intelligence researcher within a communications firm. Emma is a proud surf mum to her two boys and can be seen cheering them on at surf comps.

Ben Hall

Journalist and Media Manager

Ben is a journalist and producer with three decades of experience, in Australia and the UK, across television, print, online and radio. He has held senior positions with BBC World TV, BSkyB, APTN, Reuters, News International, ABC, Business News Australia Sky News Australia, Seven Network and News Corp. Ben is based on the Gold Coast and right now he’s probably thinking about when he can get out for his next surf session.

Joe Ormsby

Marketing and Content Coordinator

Joe is our Marketing and Content Coordinator. He has over 10 years’ experience running high traffic social media, particularly his YouTube channel which has attracted an international following of over 200k fans and amassed more than 20 million views. Joe also studies psychology at UQ and is a keyboardist and backing vocalist in an 8-piece reggae band.

Andrew Williams

Journalist and Business Efficiency Manager

Lisa Barnes - Journalist & Media Manager

Lisa Barnes

Journalist and Media Manager

Alyshia Gates

Alyshia Gates

Journalist and Media Manager

Emma Martin - Journalist & Media Manager

Emma Martin

Journalist and Media Manager

Ben Hall

Journalist and Media Manager

Joe Ormsby

Marketing and Content Coordinator

Don't Just Take Our Word For It

Here's what our clients have to say

Darrell Baker - 6PR
Darrell Baker Director, Bullseye Clinic

I’m now the regular in-house optometrist on a monthly basis on 6PR. I love that! It’s the most fun you can have sitting down.

Brian Hack - EES Shipping Pty Ltd
Brian Hack Managing Director, EES Shipping

The fact that we’ve been on radio stations repeatedly as market leaders, it’s actually given our clients a lot more respect of our position and from that our clients have really stuck with us and trust that we’re doing the best for them.

Colin Lagala - Epichem
Colin LaGalia Designation

We see Profile Media as an extension of Epichem in terms of the role they play in helping us tell our story and promote our goods and services.

Rose Smith - Absolute Soul Secrets
Rose Smith Owner, Absolute Soul Secrets

Thank you Profile Media, because I’m sure you’ve helped my business grow and especially in these difficult times with the pandemic and everything, our business is still just growing and growing and growing, and Profile Media has been an integral part of that. Thank you Sue and thank you to all the team.

maureen - profile media client
Maureen Kyne Director, Maureen Kyne & Associates

Working with Profile Media, the presence that I’ve been able to gain has put me in a situation where major publications are now reaching out for me to comment on stories of interest for them.

Jarrad Kline iFly

All we want to do is spread good throughout the world and be able to give people an uplifting experience and that's the experience we've had with Profile Media as well.

Su-Hsien Lee WAiS

I really, really appreciated the personable nature of the Profile Media team, the responsiveness, the warmth with which they communicated with us, and supported us, and guided us through all of this. It was really appreciated.

Brodie Ellis Osteopore Patient

You've made everything so easy and straightforward and just been helpful every step of the way so 11 out of 10 for me.

John Brown Inventor

I've had a wonderful, beautiful experience with Profile Media. Profile Media have enabled me to put my science to a professionally produced document which is making an impression on almost everyone I've introduced it to.

Dave Strutton Howards Storage World

We made a commitment that we were going to post five days a week, so we needed to have content happening. Just doing the planning session at the start of each month and knowing that content was going to happen has worked really well for us.

Briar Strutton Howards Storage World

Anyone we've dealt with through Profile Media has been very approachable, understanding of the other demands on us as small business owners, and understanding that we're not coming from a social media background.

Our News