About Us

Why we care about what we do

From journalism to PR to Profile Media

Founder and Former Journalist

Sue Papadoulis

A number of years ago as a journalist, I did a story that changed the course of my entire career. 

Profile Media was founded by me, Sue Papadoulis after many years of working as a radio and TV journalist, then in corporate communications for government and as a PR executive in the private sector.

My experience as a journalist and News Editor for 10 years in busy newsrooms in Australia and London has given me insider knowledge about how the media works and what a journalist wants.

Why did I leave the newsrooms? The truth is I became disillusioned with the negativity of the news. One story in particular changed everything.  I covered the tragic fatal road accident that claimed the life of a young girl.  After delivering my radio news bulletin, I received a devastating call from the mother of the child. I’ll never forget that moment and the pain I unknowingly inflicted upon this poor woman and her family.  So I left.

When I moved into PR, I felt I didn’t belong there either. The froth and bubbles world of as PR agency just didn’t sit well with me.

I wanted more from life. I wanted to inspire others to step up and play a bigger game. And so I began my own business, employing journalists who are results-driven and have a can-do attitude. We are emotionally invested and love the ‘thrill of the chase’, just as we did when were journalists looking for the next big story. And we are doing good for the world. Our clients have good news stories to tell and we love to share them.

We are committed to using our work for good

We are working to achieve the UN's 17 Sustainable Development Goals

We’re different to any other PR firm.  We see ourselves as a PR industry disruptor. Here’s our commitment to you:

We are focused on results

We do whatever it takes

We don't watch the clock

No billable hours here

We are part of your team

Not just consultants

We're strategic yet nimble

We adapt quickly

We are purpose-driven

We create positive impact

Progressive & impactful

Our team culture

Profile Media is a leader in providing a progressive workplace which values people – their morale and life balance. The team works a 9 day fortnight and is remotely based yet enjoys a workplace culture of high productivity, good communication, cooperation and collaboration.

Profile Media staff are provided one day per month to volunteer in an area that interests them, to offer their skills to help others.  It is just one way of ensuring our work is meaningful and we leave a positive legacy.

Nice to Meet You

Our Team

Andrew Williams

Journalist and Business Efficiency Manager

Andrew has been involved in media and communications for over 10 years, as a sports reporter and executive producer of 6PR’s top rating current affairs program in Perth. Andrew is also skilled in corporate communications, having worked in media outreach for Australia’s financial watchdog, ASIC. An avid trivia enthusiast, Andrew has appeared on both Mastermind and The Chase. Where is all his knowledge from? Well, he did once read 100 books in a year!

Lisa Barnes

Journalist and Media Manager

Lisa is the former News Director of 6PR in Perth and spent more than a decade at the station as a journalist, news reader and presenter. Lisa also has experience delivering media skills training to corporations, covering presentation, handling interviews and conveying a clear message. As a Christmas enthusiast Lisa has an outfit for each day of the season and can be seen using her Santa mug in Zoom meetings all throughout the year.

Alyshia Gates

Journalist and Media Manager

Alyshia has 20 years’ experience as a journalist in television, radio, and newspapers. She is a Logie Award nominated journalist who has worked in Sydney for SBS World News, the Nine Network and 7NEWS in Brisbane, ABC as well as WIN Television and regional newspapers. Alyshia lives in gorgeous Noosa in Qld and volunteers at the local surf club in her spare time.

Emma Martin

Journalist and Media Manager

Emma has more than two decades’ experience working as a senior producer in daily news media. She has worked at Channel 7, the Nine Network with A Current Affair, Southern Star Entertainment and Who Magazine. Before working for Profile Media Emma worked as a business intelligence researcher within a communications firm. Emma is a proud surf mum to her two boys and can be seen cheering them on at surf comps.

Ben Hall

Journalist and Media Manager

Ben is a journalist and producer with three decades of experience, in Australia and the UK, across television, print, online and radio. He has held senior positions with BBC World TV, BSkyB, APTN, Reuters, News International, ABC, Business News Australia Sky News Australia, Seven Network and News Corp. Ben is based on the Gold Coast and right now he’s probably thinking about when he can get out for his next surf session.

Joe Ormsby

Marketing and Content Coordinator

Joe is our Marketing and Content Coordinator. He has over 10 years’ experience running high traffic social media, particularly his YouTube channel which has attracted an international following of over 200k fans and amassed more than 20 million views. Joe also studies psychology at UQ and is a keyboardist and backing vocalist in an 8-piece reggae band.