A number of years ago as a journalist, I did a story that changed the course of my entire career.

The truth is, after many years of working as a radio and TV journalist, I became disillusioned with the negativity of the news. One story in particular changed everything. I covered the tragic fatal road accident that claimed the life of a young girl. After delivering my radio news bulletin, I received a devastating call from the mother of the child. I’ll never forget that moment and the pain I unknowingly inflicted upon this poor woman and her family.

So I left.

When I moved into PR, I felt I didn’t belong there either. The froth and bubbles world of as PR agency just didn’t sit well with me. I wanted more from life. I wanted to inspire others to step up and play a bigger game. And so I began my own business, employing journalists who are results-driven and have a can-do attitude. We are emotionally invested and love the ‘thrill of the chase’, just as we did when were journalists looking for the next big story.