Tell Stories That
Have A Positive Impact
We’re a part of the growing movement of the purpose economy – business as a force for good, brands driving profit through purpose.
As this movement grows, so does the need for businesses to share their good news stories – authentically, strategically and coherently; in a way that not only draws people in and inspires action but drives commercial growth.
As part of our commitment to give back, we have created the Profile Media Stories of Impact initiative, where we provide PR services pro bono to help shine the spotlight on deserving projects.
Fly2 Health
It was great to be able to jump in to help Fly2 Health Group Foundation launch their first charity flight, flying eight-year-old Frankie from Lake Grace to his specialist appointments in Perth. The ninety minute round trip replaces what would have been hours of driving and an overnight stay, making a significant positive impact to Frankie and his family. The first flight of the Foundation was highlighted by Ch 7, Ch 9, Ch 10, ABC and 6PR. Fly2 Health will continue to offer these flights going forward and are looking for more support to extend this service to other regional and remote communities.
Little Wings
We had the opportunity to support the launch of Little Wings’ Soaring Towards Zero Bullying campaign. The campaign looks to address how young people returning to school after cancer treatment may be left out or experience bullying. The story was covered by The Daily Telegraph, Herald Sun, Courier Mail, Adelaide Advertiser and 2GB radio.
