While media training might have once been viewed as ‘what not to do’ if a business was in the media for the wrong reasons, these days being a trusted and sought-after source for the media can be a part of a successful business strategy. The pandemic has normalised doing media interviews over Zoom so the …

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There is a misconception among small to medium sized business owners that PR is only for the bigger players – but this couldn’t be further from the truth. In fact, it’s becoming more vital for all business owners to consider where they sit in the broader market and work with PR partners who can help …

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Facebook will be 20 years old in 2024. What started as a hobby project for Mark Zuckerberg and his classmates has become an integrated part of our lives. But it’s not just Facebook, social media platforms are ever expanding, both in their quantity and the range of services they provide. Needless to say, social media …

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Flexible and adaptable are the buzz words right now, but if companies are serious about retaining experienced, talented employees, then these words need to become values, and ingrained in workplace culture.

During the COVID-19 pandemic you’ve probably noticed Skype and Zoom interviews have become commonplace on television – and they’re probably set to stay, at least for a while.

During the COVID-19 pandemic, a lot of us have suddenly had more time to devote to our hobbies and for many of us it’s been a necessity, as we search around for another income avenue to supplement work that has dried up or disappeared altogether.

I’ve been creating YouTube videos for around a decade now and want to share some of what I’ve learnt – from content generation to branding to equipment.

In an era of social distancing, the way news and current affairs stories are gathered and presented has inevitably changed.
But rather than slowing down, the media is going full steam ahead and their appetite for stories is stronger than ever before.