How to put on a press conference
This past month saw health-tech client Oqea share their message across national and West Australian media outlets after holding a successful media conference. Oqea have built an online digital platform designed to help users access evidence-based mental heath resources. Their platform was featured in a broader story about what can be a lengthy ADHD diagnosis process, which was picked up by Ch 7, Ch 9, Ch10, 6PR, ABC and The West Australian.
Some of our stories in the media this month:
Oqea in the West Australian
Muzz Buzz in Convenience World Magazine (pg 35)
SuperYou in the Herald Sun
Rose Smith in the Daily Mail
EES Shipping in Business News
Our very own Emma Martin on ABC Perth (1h 13m)
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This month at Profile Media we had the absolute privilege of sharing the story of Fly2 Health’s first charity flight. The flight helped eight-year-old Frankie and his dad go from Lake Grace to his specialist appointments in Perth in ninety minutes, replacing what would usually be a multi-day trip!
Most journalists and editors receive upwards of 200 media releases and PR pitches a day, at a conservative estimate. Standing out from that throng of correspondence is not easy – akin to getting someone to open an email in their junk folder.
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