New Page Likes
Increase in Engagement
Increase in Reach
*Percentages are compared to the previous months activity (April vs May)
Howards Mile End
Facebook Marketing Campaign
Howards Storage World Mile End went from 100 Facebook followers to almost 1700 within a 6 week period thanks to a highly successful digital marketing campaign that also boosted engagement, reach and page views.
The strategy included organic and paid components, a competition, videos and some pretty amazing mainstream media coverage (it’s not everyday ABC TV compared you to international organisation influencer Marie Kondo!).
The national story on ABC TV profiled owner David Strutton’s social media profile, boosting his reach and credibility. He was also featured on First 5000’s web site and Facebook page, where they branded Dave a COVID-19 Facebook Success Story.
Importantly, Howards Storage World Mile End retail sales were 20% higher than at the same time last year, at a time when many other retailers closed or suffered a major downturn due to COVID-19.