iFLY Perth achieved significant results across television, newspaper and radio, showcasing the sport of indoor skydiving and also highlighting the company’s support of charity group Breast Cancer Care WA.

Profile Media assisted in securing publicity for two separate Breast Cancer Care-related events, with coverage achieved across print, online, radio and on 9News Perth and 10 News First Perth, including live weather crosses as the events were happening.

Media coverage was also secured in the lead up to the Australian Open Indoor Skydiving Championships in 2022, highlighting the benefit of the sport for families, young people and women – while one of the highlights of iFLY’s media coverage was a Christmas-related story showcasing three generations of women who have flown in the tunnel, including a 90-year-old grandmother. ‘Santa’ also made an appearance in the wind tunnel for this story also, which made for fantastic media images and was shown on Channel 7’s flagship Sunrise breakfast program.