Since 2017 we have generated significant media coverage for WA’s Linear Clinical Research across international, national and local media.

We have staged several media conferences handling all logistics including:

• Writing and distribution of media invitations
• Media liaison to drive attendance
• Advice on best day of the week, time of day, venue and set up
• Speech notes
• Media releases
• On the ground support

One highlight was a series of media conferences in 2020 around a COVID-19 vaccination trial which generated mass national coverage, a huge growth in web traffic and social media engagement, as well as thousands of people volunteering to take part in the study. Linear grew its standing in the bio-tech industry, drawing stronger connections with government and business partners.

Executed over three days, our media strategy featured pre-pitching to key media, a media conference, opportunities for live TV crosses, phone interviews and an online web cast.