Understanding different media interview formats is crucial for anyone preparing to engage with the media. Media interviews can be daunting, especially if you're unsure of what to expect. Knowing what you’re in for beforehand, and therefore limiting any surprises can help give you the confidence to communicate your message more effectively.

If you take a glimpse at any major media outlet, you’d be forgiven for thinking the news of the day has the appearance of being all doom and gloom. It’s true that tragic and devastating news will often make the headlines or lead a news bulletin, and political criticism and in-fighting appears all too often, but you need only scratch the surface and you’ll find there’s still plenty of demand for positive, uplifting stories.

With the ubiquity of Zoom and social media in the modern technological landscape, it has never been easier to record and share video testimonials from clients. At Profile Media, we’ve used Zoom to build an entire playlist of testimonials that current and prospective clients can view at any time. Zoom testimonials offer a virtually free and practical alternative to hiring a video production company. So, what are you waiting for?

When we’re talking to clients to forage for stories that might resonate with journalists, one of the common questions we ask them is: ‘What’s the biggest misconception about your industry?’

Journalists, especially those in mainstream media, receive hundreds of emails each week. What you may not realise is your email is competing against countless others. The sheer volume of pitches can make it difficult for your email to stand out and be noticed.

There are no shortcuts in life, but there are shortcuts on your computer. If you spend most of your work life behind a laptop furiously typing out word documents and scrolling through the web, your days are made up of hundreds, if not thousands, of tiny clicks and button presses. On their own these micro-actions are insignificant, but over the course of days, weeks and years they add up and can be big time sinks. In this blog I share four of my favourite keyboard shortcuts that go beyond the classic ctrl c, v, x and z – master these and you’ll start feeling like a real tech wizard!