Purpose and positive impact

This month, we’ve had the pleasure of working with businesses committed to making a positive impact.

Liquim is pioneering change with their innovative ‘liquid glove’—a breakthrough product that could significantly cut down on single-use glove waste. Their chief scientific officer, Vel, showcased the technology in a Channel 7 feature, highlighting its potential to reduce environmental impact.

We also got to share the story of a former police officer who’s taken on an exciting new chapter as a Muzz Buzz franchisee. Embracing the challenges of business ownership, he’s applying his people and communication skills in fresh, rewarding ways.

 

And finally, Joe attended the Change 2024 event in Griffith, Brisbane, to explore social marketing strategies that drive positive behavioural change. The event covered impactful work in public health, sustainability, and community safety, inspiring us all to keep pushing for meaningful change.

Here are some of our clients messages in the media this month:

Liquim on Channel 7

Revolutionary liquid gloves

Muzz Buzz in Convenience World Magazine (pg. 25)

From Police Officer to Franchisee

Rose Smith in the Daily Mail

Astrologers raise serious alarm

FundWA on 6PR

Diversifying the WA economy

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Why case studies are so important for your PR strategy

As a general rule, the media is more inclined to cover a story if a human interest angle is involved. This usually comes by way of a case study – someone who has or might benefit from your client’s work who can convey their personal story to the media.

Revolutionising Healthcare in Australia

Mark Woodland and his innovative new business – Kismet – are looking to revolutionise the way Australia’s healthcare system is run. In the past month, Mark has had the opportunity to share Kismet’s story and vision through several high-profile media appearances.

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