As part of a strategy to put his revolutionary skin cancer diagnostic test in front of potential investors and medical stakeholders, Stefan Mazy embarked on a PR program to tell the story of the test, the innovation awards and programs he was a part of, and to communicate his own personal journey to the wider public.
With an initial focus on Western Australia before expanding to a national program, media coverage kicked off with a bang. 9 News Perth ran an exclusive story on the patch. Following that, radio interviews were secured with Triple M in Karratha, ABC Pilbara and Perth, and print and online articles in The West Australian, Business News and Pilbara News.
Upon national expansion, a wonderful feature article by Australian Associated Press (the national wire service) appeared in more than 100 publications across the country, including The West Australian, Canberra Times, and 7Life, to name a few.
A snapshot of our results with Skin Genetics in the first 6 months includes:
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