A team of
expert journalists

delivers a modern take on PR

We like to call it PR without the BS

It's all about YOU!

Open

Create Fast Awareness

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Rise Above Your Competition

Tick

Drive Credibility

Mag-Glass

Find New Customers

Issues-Management

Manage Issues and Communication

We’ve never had a client we haven’t been able to get publicity for – ever

Profile Media brings a team of expert and quality journalists and digital marketers to your publicity and content campaign without the PR-firm hype.  As journalists, we dislike that just as much as you do. We help you reach your target market and connect with them authentically.  We simply get on with the job and bring our journalist ‘do whatever it takes’ attitude to your campaign.

What You Can Expect

Some examples of our work in the media

Nice to Meet You

We’re different to a PR firm – really different. When most companies think about PR, they instantly think ‘money pit’ and lack of return on investment. And we agree.

At Profile Media, we see ourselves as PR industry disruptor. It’s publicity without the huge city fees and PR-firm spin. Here’s our commitment to you:

Prepare-for-future

We Don't Watch The Clock

Planning

We Are Part Of Your Team

Fast-Response

We're Strategic Yet Nimble

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We Are Focused On Results

No billable hours here

Not just consultants

We adapt quickly

We do whatever it takes

Don't Just Take Our Word For It

Client Photo
Dr Richard Hopkins Managing Director, Zelira Therapeutics

"Your efforts to have Zelira promoted multiple times on national TV have been dazzling and have played a key role in helping raise the profile of the company. Thanks again for all your hard work over the past few months."

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Craig Gemmill Former Managing Director, Gemmill Homes

"The team at Profile Media are true professionals!”

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Alba Gomez Founder, Alba Gomez

"You guys are the best and I am so happy I made the decision to work with you."

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Vince Mullholand Group CEO, Doric Group

“As well as great positive media exposure in national outlets such as the Australian and the Financial Review, we have undertaken some issues management work which has helped protect our reputation."

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Jamie Cunningham Managing Director, SalesUp!

"Profile Media are absolute professionals. Being all journalists, they know how the game is played and subsequently deliver results I’ve never seen from other PR companies. Highly recommend."

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Chelsey Quartermain Former CEO, houseandland.com

"A highly experienced team, focused on what matters."

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Peter Mumford Managing Director, Arbor Operations

"The beauty of this organistation is that the team follow through and are passionate about the causes they represent."

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Tom Esplin CEO, Xing Technologies

"It was very professional and our message got out there really well... My life was just so much easier."

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Craig Monaghan Principal, St Andrew's Grammar

"I have been blown away by the team at Profile Media who swung into action as soon as I contacted them."

Get To Know Us

Founder and Former Journalist

Sue Papadoulis

A number of years ago as a journalist, I did a story that changed the course of my entire career. 

Profile Media was founded by me, Sue Papadoulis after many years of working as a radio and TV journalist, then in corporate communications for government and as a PR executive in the private sector.

My experience as a journalist and News Editor for 10 years in busy newsrooms in Australia and London has given me insider knowledge about how the media works and what a journalist wants.

Why did I leave the profession? The truth is I became disillusioned with the negativity of the news. One story in particular changed everything.  I covered the tragic fatal road accident that claimed the life of an 11 year old girl.  After delivering my radio news bulletin, I received a devastating call from the mother of the child. I’ll never forget that moment and the pain I unknowingly inflicted upon this poor woman and her family.  So I left.

When I moved into PR, I felt I didn’t belong there either. The froth and bubbles world of as PR agency just didn’t sit well with me.

I wanted more from life. I wanted to inspire others to step up and play a bigger game. And so, I began my own business, employing journalists who are results-driven and have a can-do attitude.  We are emotionally invested and love the ‘thrill of the chase’, just as we did when were journalists looking for the next big story.

And we are doing good for the world.  Our clients have good news stories to tell and we love to share them in our dedicated channel, The Good News Movement.

Alyshia Grey

Alyshia Gates

Journalist & PR Manager

Alyshia has 20 years’ experience as a journalist in television, radio, and newspapers. She is a Logie Award nominated journalist who has worked in Sydney for SBS World News, the Nine Network and 7NEWS in Brisbane, ABC as well as WIN Television and regional newspapers. 

Anastasia Salamastrakis

Anastasia Salamastrakis

Journalist & PR Manager

Anastasia worked for more than 20 years as a television, radio and newspaper journalist. She worked for ABC, 3AW and Channel 7 News in Melbourne before taking up  senior media communications roles with Slater & Gordan legal practice, and La Trobe University.

Emma Martin

Journalist & PR Manager

Emma has more than two decades working as a senior producer in daily news media.  She has worked at Channel 7, the Nine Network with A Current Affair, Southern Star Entertainment and Who Magazine. For the last two years Emma has worked as a business intelligence researcher within a communications firm.

Andrew Williams

Andrew Williams

Journalist & PR Manager

Andrew has been involved in media and communications for over 10 years, as a sports reporter and executive producer of 6PR’s top rating current affairs program in Perth.  He is still on-air weekly at 6PR as the resident film critic. Andrew is also skilled in corporate communications, having worked in media outreach for Australia’s financial watchdog, ASIC.

Sophie Hawkins

Journalist & PR Manager

Sophie has a decade of experience in the media and communications including five years producing talkback radio at 6PR in Perth. She has written for a number of print and digital publications including The West Australian Newspaper and is skilled in both journalism and corporate copywriting. Sophie is a passionate communicator having presented on air segments at 6PR and in-house presentations and voiceovers at Messages on Hold.

Joe Ormsby

Marketing Coordinator

Joe is our Social and Multi Media Marketing Coordinator. Joe has over 5 years’ experience running high traffic social media, particularly his YouTube channel which has attracted an international following of over 200k fans and amassed more than 20 million views. As a creative all-rounder Joe’s interests range from art and animation to music and writing

Alyshia Grey

Alyshia Gates

PR Manager

Former journalist at Ch 9, Ch 7, ABC, SBS & WIN

Anastasia Salamastrakis

Anastasia Salamastrakis

PR Manager

Former journalist at Ch 7, ABC & 3AW & Corp Comms at La Trobe, Slater & Gordan

Emma Martin

PR Manager

Former journalist at Ch 7, the Nine Network, Southern Star Entertainment and Pacific Magazines

Andrew Williams

Andrew Williams

PR Manager

Journalist at 6PR & Corp Comms at ASIC

Joe Ormsby

Marketing Coordinator

YouTube Content Creator

Alyshia Grey

Alyshia Gates

Journalists and PR Manager

Anastasia Salamastrakis

Anastasia Salamastrakis

Journalists and PR Manager

Emma Martin

Journalists and PR Manager

Andrew Williams

Andrew Williams

Journalists and PR Manager

Sophie Hawkins

Journalists and PR Manager

Joe Ormsby

Marketing and Content Coordinator

Alyshia Grey

Alyshia Gates

Journalists and PR Manager

Anastasia Salamastrakis

Anastasia Salamastrakis

Journalists and PR Manager

Emma Martin

Journalist and PR Manager

Andrew Williams

Andrew Williams

Journalists and PR Manager

Sophie Hawkins

Journalists and PR Manager

Joe Ormsby

Marketing and Content Coordinator

Our News