A team of
expert journalists
delivers a modern take on PR
We like to call it PR without the BS
It's all about YOU!
Create Fast Awareness
Rise Above Your Competition
Drive Credibility
Find New Customers
Manage Issues and Communication
We’ve never had a client we haven’t been able to get publicity for – ever
Profile Media brings a team of expert and quality journalists and digital marketers to your publicity and content campaign without the PR-firm hype. As journalists, we dislike that just as much as you do. We help you reach your target market and connect with them authentically. We simply get on with the job and bring our journalist ‘do whatever it takes’ attitude to your campaign.
- Media exposure across TV, digital, radio, newspapers, magazines and blogs
- Social media content plans, posts and advertising campaigns
- Video, podcasts, web copy, capability statements, issues management
What You Can Expect
Some examples of our work in the media
What We Can Do For You
Our services range from modern PR to social media to crisis management
Nice to Meet You
We’re different to a PR firm – really different. When most companies think about PR, they instantly think ‘money pit’ and lack of return on investment. And we agree.
At Profile Media, we see ourselves as PR industry disruptor. It’s publicity without the huge city fees and PR-firm spin. Here’s our commitment to you:
We Don't Watch The Clock
We Are Part Of Your Team
We're Strategic Yet Nimble
We Are Focused On Results
No billable hours here
Not just consultants
We adapt quickly
We do whatever it takes
Don't Just Take Our Word For It
Get To Know Us
Founder and Former Journalist
Sue Papadoulis
A number of years ago as a journalist, I did a story that changed the course of my entire career.
Profile Media was founded by me, Sue Papadoulis after many years of working as a radio and TV journalist, then in corporate communications for government and as a PR executive in the private sector.
My experience as a journalist and News Editor for 10 years in busy newsrooms in Australia and London has given me insider knowledge about how the media works and what a journalist wants.
Why did I leave the profession? The truth is I became disillusioned with the negativity of the news. One story in particular changed everything. I covered the tragic fatal road accident that claimed the life of an 11 year old girl. After delivering my radio news bulletin, I received a devastating call from the mother of the child. I’ll never forget that moment and the pain I unknowingly inflicted upon this poor woman and her family. So I left.
When I moved into PR, I felt I didn’t belong there either. The froth and bubbles world of as PR agency just didn’t sit well with me.
I wanted more from life. I wanted to inspire others to step up and play a bigger game. And so, I began my own business, employing journalists who are results-driven and have a can-do attitude. We are emotionally invested and love the ‘thrill of the chase’, just as we did when were journalists looking for the next big story.
And we are doing good for the world. Our clients have good news stories to tell and we love to share them in our dedicated channel, The Good News Movement.
Alyshia Gates
PR Manager
Former journalist at Ch 9, Ch 7, ABC, SBS & WIN
Anastasia Salamastrakis
PR Manager
Former journalist at Ch 7, ABC & 3AW & Corp Comms at La Trobe, Slater & Gordan
Emma Martin
PR Manager
Former journalist at Ch 7, the Nine Network, Southern Star Entertainment and Pacific Magazines
Andrew Williams
PR Manager
Journalist at 6PR & Corp Comms at ASIC
Joe Ormsby
Marketing Coordinator
YouTube Content Creator
Alyshia Gates
Journalists and PR Manager
Anastasia Salamastrakis
Journalists and PR Manager
Emma Martin
Journalists and PR Manager
Andrew Williams
Journalists and PR Manager
Joe Ormsby
Marketing and Content Coordinator
Alyshia Gates
Journalists and PR Manager
Anastasia Salamastrakis
Journalists and PR Manager
Emma Martin
Journalist and PR Manager
Andrew Williams
Journalists and PR Manager
Joe Ormsby
Marketing and Content Coordinator
Our News
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