A team of
expert journalists

delivers a modern take on PR

We like to call it PR without the BS

It's all about YOU!

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Create Fast Awareness

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Rise Above Your Competition

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Drive Credibility

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Find New Customers

Issues Management

Manage Issues and Communication

We’ve never had a client we haven’t been able to get publicity for – ever

Profile Media brings a team of expert and quality journalists and digital marketers to your publicity and content campaign without the PR-firm hype.  As journalists, we dislike that just as much as you do. We help you reach your target market and connect with them authentically.  We simply get on with the job and bring our journalist ‘do whatever it takes’ attitude to your campaign.

What You Can Expect

Some examples of our work in the media

Nice to Meet You

We’re different to a PR firm – really different. When most companies think about PR, they instantly think ‘money pit’ and lack of return on investment. And we agree.

At Profile Media, we see ourselves as PR industry disruptor. It’s publicity without the huge city fees and PR-firm spin. Here’s our commitment to you:

prepare for the future - planning issues management

We Don't Watch The Clock

planning - video content creation

We Are Part Of Your Team

fast response - issues management

We're Strategic Yet Nimble

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We Are Focused On Results

No billable hours here

Not just consultants

We adapt quickly

We do whatever it takes

Don't Just Take Our Word For It

Darrell Baker - 6PR
Darrell Baker Director, Bullseye Clinic

I’m now the regular in-house optometrist on a monthly basis on 6PR. I love that! It’s the most fun you can have sitting down.

Brian Hack - EES Shipping Pty Ltd
Brian Hack Managing Director EES Shippig Pty Ltd

The fact that we’ve been on radio stations repeatedly as market leaders, it’s actually given our clients a lot more respect of our position and from that our clients have really stuck with us and trust that we’re doing the best for them.

Colin Lagala - Epichem
Colin LaGalia CEO, Epichem Pty Ltd

We see Profile Media as an extension of Epichem in terms of the role they play in helping us tell our story and promote our goods and services.

Rose Smith - Absolute Soul Secrets
Rose Smith Owner, Absolute Soul Secrets

Thank you Profile Media, because I’m sure you’ve helped my business grow and especially in these difficult times with the pandemic and everything, our business is still just growing and growing and growing, and Profile Media has been an integral part of that. Thank you Sue and thank you to all the team.

maureen - profile media client
Maureen Kyne Director, Maureen Kyne & Associates

Working with Profile Media, the presence that I’ve been able to gain has put me in a situation where major publications are now reaching out for me to comment on stories of interest for them.

    Get To Know Us

    Profile Media Founder and Former Journalist - Sue Papadoulis
    Profile MediaFounder and Former Journalist - Sue Papadoulis

    Founder and Former Journalist

    Sue Papadoulis

    A number of years ago as a journalist, I did a story that changed the course of my entire career. 

    Profile Media was founded by me, Sue Papadoulis after many years of working as a radio and TV journalist, then in corporate communications for government and as a PR executive in the private sector.

    My experience as a journalist and News Editor for 10 years in busy newsrooms in Australia and London has given me insider knowledge about how the media works and what a journalist wants.

    Why did I leave the profession? The truth is I became disillusioned with the negativity of the news. One story in particular changed everything.  I covered the tragic fatal road accident that claimed the life of an 11 year old girl.  After delivering my radio news bulletin, I received a devastating call from the mother of the child. I’ll never forget that moment and the pain I unknowingly inflicted upon this poor woman and her family.  So I left.

    When I moved into PR, I felt I didn’t belong there either. The froth and bubbles world of as PR agency just didn’t sit well with me.

    I wanted more from life. I wanted to inspire others to step up and play a bigger game. And so, I began my own business, employing journalists who are results-driven and have a can-do attitude.  We are emotionally invested and love the ‘thrill of the chase’, just as we did when were journalists looking for the next big story.

    And we are doing good for the world.  Our clients have good news stories to tell and we love to share them in our dedicated channel, The Good News Movement.

    Andrew Williams

    Andrew Williams

    Journalist and Business Efficiency Manager

    Andrew has been involved in media and communications for over 10 years, as a sports reporter and executive producer of 6PR’s top rating current affairs program in Perth. Andrew is also skilled in corporate communications, having worked in media outreach for Australia’s financial watchdog, ASIC. An avid trivia enthusiast, Andrew has appeared on both Mastermind and The Chase. Where is all his knowledge from? Well, he did once read 100 books in a year!

    Lisa Barnes - Journalist & Media Manager

    Lisa Barnes

    Journalist and Media Manager

    Lisa is the former News Director of 6PR in Perth and spent more than a decade at the station as a journalist, news reader and presenter. Lisa also has experience delivering media skills training to corporations, covering presentation, handling interviews and conveying a clear message. As a Christmas enthusiast Lisa has an outfit for each day of the season and can be seen using her Santa mug in Zoom meetings all throughout the year.

    Alyshia Gates

    Alyshia Gates

    Journalist and Media Manager

    Alyshia has 20 years’ experience as a journalist in television, radio, and newspapers. She is a Logie Award nominated journalist who has worked in Sydney for SBS World News, the Nine Network and 7NEWS in Brisbane, ABC as well as WIN Television and regional newspapers. Alyshia lives in gorgeous Noosa in Qld and volunteers at the local surf club in her spare time.

    Emma Martin - Journalist & Media Manager

    Emma Martin

    Journalist and Media Manager

    Emma has more than two decades’ experience working as a senior producer in daily news media. She has worked at Channel 7, the Nine Network with A Current Affair, Southern Star Entertainment and Who Magazine. Before working for Profile Media Emma worked as a business intelligence researcher within a communications firm. Emma is a proud surf mum to her two boys and can be seen cheering them on at surf comps.

    Kema Johnson

    Journalist and Media Manager

    Kema has been involved in media and communications for over a decade, including five years as a newsreader for 96FM. She is the former News Director of 6PR, where she also worked as a journalist and producer. She has also delivered news writing workshops, had roles presenting on camera and worked with not-for-profits and Government. Kema loves to dance, she trained in Bharatanatyam – a form of Indian classical dance when she was younger and has been exploring different styles since.

    Joe Ormsby - Marketing Coordinator

    Joe Ormsby

    Marketing and Content Coordinator

    Joe is our Marketing and Content Coordinator. He has over 10 years’ experience running high traffic social media, particularly his YouTube channel which has attracted an international following of over 200k fans and amassed more than 20 million views. Joe also studies psychology at UQ and is a keyboardist and backing vocalist in an 8-piece reggae band.

    Sophie Hawkins - Journalist & Content Writer

    Sophie Hawkins

    Journalist & Content Writer

    Sophie has a decade of experience in media and communications, including five years producing talkback radio at 6PR in Perth. She has written for several print and digital publications, including The West Australian Newspaper, and is skilled in both journalism and corporate copywriting. Sophie is a big AFL fan and has her fingers crossed that her daughter will become the next superstar player.

    Damien

    Damien Carbon

    Marketing and Media Manager

    Andrew Williams

    Andrew Williams

    Journalists and Business Efficiency Manager

    Sophie Hawkins - Journalist & Content Writer

    Sophie Hawkins

    Journalist & Content Writer

    Joe Ormsby - Marketing Coordinator

    Joe Ormsby

    Marketing and Content Coordinator

    Andrew Williams

    Andrew Williams

    Journalist and Business Efficiency Manager

    Lisa Barnes - Journalist & Media Manager

    Lisa Barnes

    Journalist and Media Manager

    Alyshia Gates

    Alyshia Gates

    Journalist and Media Manager

    Emma Martin - Journalist & Media Manager

    Emma Martin

    Journalist and Media Manager

    Kema Johnson

    Journalist and Media Manager

    Joe Ormsby - Marketing Coordinator

    Joe Ormsby

    Marketing and Content Coordinator

    Sophie Hawkins - Journalist & Content Writer

    Sophie Hawkins

    Journalist and Content Writer

    Our News