A team of
expert journalists

delivers a modern take on PR

We like to call it PR without the BS

It's all about YOU!

Open

Create Fast Awareness

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Rise Above Your Competition

Tick

Drive Credibility

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Find New Customers

Issues-Management

Manage Issues and Communication

We’ve never had a client we haven’t been able to get publicity for – ever

Profile Media brings a team of expert and quality journalists and digital marketers to your publicity and content campaign without the PR-firm hype.  As journalists, we dislike that just as much as you do. We help you reach your target market and connect with them authentically.  We simply get on with the job and bring our journalist ‘do whatever it takes’ attitude to your campaign.

What You Can Expect

Some examples of our work in the media

Nice to Meet You

We’re different to a PR firm – really different. When most companies think about PR, they instantly think ‘money pit’ and lack of return on investment. And we agree.

At Profile Media, we see ourselves as PR industry disruptor. It’s publicity without the huge city fees and PR-firm spin. Here’s our commitment to you:

Prepare-for-future

We Don't Watch The Clock

Planning

We Are Part Of Your Team

Fast-Response

We're Strategic Yet Nimble

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We Are Focused On Results

No billable hours here

Not just consultants

We adapt quickly

We do whatever it takes

Don't Just Take Our Word For It

Client Photo
Darrell Baker Director, Bullseye Clinic

I’m now the regular in-house optometrist on a monthly basis on 6PR. I love that! It’s the most fun you can have sitting down.

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Brian Hack Managing Director EES Shippig Pty Ltd

The fact that we’ve been on radio stations repeatedly as market leaders, it’s actually given our clients a lot more respect of our position and from that our clients have really stuck with us and trust that we’re doing the best for them.

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Colin LaGalia CEO, Epichem Pty Ltd

We see Profile Media as an extension of Epichem in terms of the role they play in helping us tell our story and promote our goods and services.

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Rose Smith Owner, Absolute Soul Secrets

Thank you Profile Media, because I’m sure you’ve helped my business grow and especially in these difficult times with the pandemic and everything, our business is still just growing and growing and growing, and Profile Media has been an integral part of that. Thank you Sue and thank you to all the team.

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Maureen Kyne Director, Maureen Kyne & Associates

Working with Profile Media, the presence that I’ve been able to gain has put me in a situation where major publications are now reaching out for me to comment on stories of interest for them.

Get To Know Us

Founder and Former Journalist

Sue Papadoulis

A number of years ago as a journalist, I did a story that changed the course of my entire career. 

Profile Media was founded by me, Sue Papadoulis after many years of working as a radio and TV journalist, then in corporate communications for government and as a PR executive in the private sector.

My experience as a journalist and News Editor for 10 years in busy newsrooms in Australia and London has given me insider knowledge about how the media works and what a journalist wants.

Why did I leave the profession? The truth is I became disillusioned with the negativity of the news. One story in particular changed everything.  I covered the tragic fatal road accident that claimed the life of an 11 year old girl.  After delivering my radio news bulletin, I received a devastating call from the mother of the child. I’ll never forget that moment and the pain I unknowingly inflicted upon this poor woman and her family.  So I left.

When I moved into PR, I felt I didn’t belong there either. The froth and bubbles world of as PR agency just didn’t sit well with me.

I wanted more from life. I wanted to inspire others to step up and play a bigger game. And so, I began my own business, employing journalists who are results-driven and have a can-do attitude.  We are emotionally invested and love the ‘thrill of the chase’, just as we did when were journalists looking for the next big story.

And we are doing good for the world.  Our clients have good news stories to tell and we love to share them in our dedicated channel, The Good News Movement.

Alyshia Grey

Alyshia Gates

Journalist & Media Manager

Alyshia has 20 years’ experience as a journalist in television, radio, and newspapers. She is a Logie Award nominated journalist who has worked in Sydney for SBS World News, the Nine Network and 7NEWS in Brisbane, ABC as well as WIN Television and regional newspapers. 

Lisa Barnes

Journalist & Media Manager

Lisa is the former News Director of 6PR in Perth, and spent more than a decade at the station as a journalist, news reader and presenter. Lisa also has experience in delivering media skills trainings to corporations, covering presentation, handling interviews and conveying a clear message.

Emma Martin

Journalist & Media Manager

Emma has more than two decades working as a senior producer in daily news media.  She has worked at Channel 7, the Nine Network with A Current Affair, Southern Star Entertainment and Who Magazine. For the last two years Emma has worked as a business intelligence researcher within a communications firm.

Damien Carbon

Journalist & Media Manager

Damien has over 25 years’ experience in the media. He served as Senior Media Advisor to Premier Colin Barnett and was Communications Director of a large Government agency. He was also Campaigns Director for the WA Government’s COVID Communications team. He’s also held media and marketing roles with the Fremantle Dockers, Sydney Kings and is a news reader on Triple M Perth.

Andrew Williams

Andrew Williams

Journalist & Business Efficiency Manager

Andrew has been involved in media and communications for over 10 years, as a sports reporter and executive producer of 6PR’s top rating current affairs program in Perth.  He is still on-air weekly at 6PR as the resident film critic. Andrew is also skilled in corporate communications, having worked in media outreach for Australia’s financial watchdog, ASIC.

Sophie Hawkins

Journalist & Content Writer

Sophie has a decade of experience in the media and communications including five years producing talkback radio at 6PR in Perth. She has written for a number of print and digital publications including The West Australian Newspaper and is skilled in both journalism and corporate copywriting. Sophie is a passionate communicator having presented on air segments at 6PR and in-house presentations and voiceovers at Messages on Hold.

Joe Ormsby

Marketing Coordinator

Joe is our Social and Multi Media Marketing Coordinator. Joe has over 5 years’ experience running high traffic social media, particularly his YouTube channel which has attracted an international following of over 200k fans and amassed more than 20 million views. As a creative all-rounder Joe’s interests range from art and animation to music and writing

Alyshia Grey

Alyshia Gates

Journalists and Media Manager

Lisa Barnes

Journalists and Media Manager

Emma Martin

Journalists and Media Manager

Damien Carbon

Marketing and Media Manager

Andrew Williams

Andrew Williams

Journalists and Business Efficiency Manager

Sophie Hawkins

Journalist & Content Writer

Joe Ormsby

Marketing and Content Coordinator

Alyshia Grey

Alyshia Gates

Journalist and Media Manager

Lisa Barnes

Journalist and Media Manager

Emma Martin

Journalist and Media Manager

Damien Carbon

Journalist and Media Manager

Andrew Williams

Andrew Williams

Journalist and Business Efficiency Manager

Sophie Hawkins

Journalist and Content Writer

Joe Ormsby

Marketing and Content Coordinator

Our News