A team of
expert journalists
delivers a modern take on PR
We like to call it PR without the BS
It's all about YOU!
Create Fast Awareness
Rise Above Your Competition
Drive Credibility
Find New Customers
Manage Issues and Communication
We’ve never had a client we haven’t been able to get publicity for – ever
Profile Media brings a team of expert and quality journalists and digital marketers to your publicity and content campaign without the PR-firm hype. As journalists, we dislike that just as much as you do. We help you reach your target market and connect with them authentically. We simply get on with the job and bring our journalist ‘do whatever it takes’ attitude to your campaign.
- Media exposure across TV, digital, radio, newspapers, magazines and blogs
- Social media content plans, posts and advertising campaigns
- Video, podcasts, web copy, capability statements, issues management
What You Can Expect
Some examples of our work in the media
What We Can Do For You
Our services range from modern PR to social media to crisis management
Nice to Meet You
We’re different to a PR firm – really different. When most companies think about PR, they instantly think ‘money pit’ and lack of return on investment. And we agree.
At Profile Media, we see ourselves as PR industry disruptor. It’s publicity without the huge city fees and PR-firm spin. Here’s our commitment to you:
We Don't Watch The Clock
We Are Part Of Your Team
We're Strategic Yet Nimble
We Are Focused On Results
No billable hours here
Not just consultants
We adapt quickly
We do whatever it takes
Don't Just Take Our Word For It
Get To Know Us
Founder and Former Journalist
Sue Papadoulis
A number of years ago as a journalist, I did a story that changed the course of my entire career.
Profile Media was founded by me, Sue Papadoulis after many years of working as a radio and TV journalist, then in corporate communications for government and as a PR executive in the private sector.
My experience as a journalist and News Editor for 10 years in busy newsrooms in Australia and London has given me insider knowledge about how the media works and what a journalist wants.
Why did I leave the profession? The truth is I became disillusioned with the negativity of the news. One story in particular changed everything. I covered the tragic fatal road accident that claimed the life of an 11 year old girl. After delivering my radio news bulletin, I received a devastating call from the mother of the child. I’ll never forget that moment and the pain I unknowingly inflicted upon this poor woman and her family. So I left.
When I moved into PR, I felt I didn’t belong there either. The froth and bubbles world of as PR agency just didn’t sit well with me.
I wanted more from life. I wanted to inspire others to step up and play a bigger game. And so, I began my own business, employing journalists who are results-driven and have a can-do attitude. We are emotionally invested and love the ‘thrill of the chase’, just as we did when were journalists looking for the next big story.
And we are doing good for the world. Our clients have good news stories to tell and we love to share them in our dedicated channel, The Good News Movement.
Alyshia Gates
Journalist & Media Manager
Alyshia has 20 years’ experience as a journalist in television, radio, and newspapers. She is a Logie Award nominated journalist who has worked in Sydney for SBS World News, the Nine Network and 7NEWS in Brisbane, ABC as well as WIN Television and regional newspapers.
Anastasia Salamastrakis
Journalist & Media Manager
Anastasia worked for more than 20 years as a television, radio and newspaper journalist. She worked for ABC, 3AW and Channel 7 News in Melbourne before taking up senior media communications roles with Slater & Gordan legal practice, and La Trobe University.
Emma Martin
Journalist & Media Manager
Emma has more than two decades working as a senior producer in daily news media. She has worked at Channel 7, the Nine Network with A Current Affair, Southern Star Entertainment and Who Magazine. For the last two years Emma has worked as a business intelligence researcher within a communications firm.
Andrew Williams
Journalist & Business Efficiency Manager
Andrew has been involved in media and communications for over 10 years, as a sports reporter and executive producer of 6PR’s top rating current affairs program in Perth. He is still on-air weekly at 6PR as the resident film critic. Andrew is also skilled in corporate communications, having worked in media outreach for Australia’s financial watchdog, ASIC.
Sophie Hawkins
Journalist & Media Manager
Sophie has a decade of experience in the media and communications including five years producing talkback radio at 6PR in Perth. She has written for a number of print and digital publications including The West Australian Newspaper and is skilled in both journalism and corporate copywriting. Sophie is a passionate communicator having presented on air segments at 6PR and in-house presentations and voiceovers at Messages on Hold.
Damien Carbon
Journalist & Media Manager
Damien has over 25 years experience in the media industry. He served as the Senior Media Advisor to Premier Colin Barnett and Communications Director of a large Government Department. During the Covid crisis he served as the Campaigns Director in the WA’s Government Covid Communications team. He’s also held media and marketing roles with the Fremantle Dockers, Sydney Kings and is a news reader on Triple M.
Joe Ormsby
Marketing Coordinator
Joe is our Social and Multi Media Marketing Coordinator. Joe has over 5 years’ experience running high traffic social media, particularly his YouTube channel which has attracted an international following of over 200k fans and amassed more than 20 million views. As a creative all-rounder Joe’s interests range from art and animation to music and writing
Alyshia Gates
PR Manager
Former journalist at Ch 9, Ch 7, ABC, SBS & WIN
Anastasia Salamastrakis
PR Manager
Former journalist at Ch 7, ABC & 3AW & Corp Comms at La Trobe, Slater & Gordan
Emma Martin
PR Manager
Former journalist at Ch 7, the Nine Network, Southern Star Entertainment and Pacific Magazines
Andrew Williams
PR Manager
Journalist at 6PR & Corp Comms at ASIC
Joe Ormsby
Marketing Coordinator
YouTube Content Creator
Alyshia Gates
Journalists and Media Manager
Anastasia Salamastrakis
Journalists and Media Manager
Emma Martin
Journalists and Media Manager
Sophie Hawkins
Journalists and Media Manager
Damien Carbon
Marketing and Media Manager
Andrew Williams
Journalists and Business Efficiency Manager
Joe Ormsby
Marketing and Content Coordinator
Alyshia Gates
Journalists and Media Manager
Anastasia Salamastrakis
Journalists and Media Manager
Emma Martin
Journalist and Media Manager
Sophie Hawkins
Journalists and Media Manager
Damien Carbon
Marketing and Media Manager
Andrew Williams
Journalists and Business Efficiency Manager
Joe Ormsby
Marketing and Content Coordinator
Our News
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A decade on YouTube: Video Content 101
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